- Cyber Patterns by Jason Levin
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- The Hustle: Content Strategy Case Study
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This week, I spoke with a former member of The Hustle about their content strategies that helped lead The Hustle to a $27 million acquisition in 2021.
Despite their fame in the media world, most people don’t realize The Hustle started as a marketing tactic to attract people to their conference Hustle Con.
After running a couple conferences, Parr found the events business to be too stressful. He doubled down on the newsletter instead. Just a few years later, he’d end up selling The Hustle to Hubspot for $27 million.
So what are some of The Hustle’s content strategies?
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