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Growing $1M+/year courses
Course sales 101 with Ridd from Figma Academy
Sup nerds
Imagine making $1M+/year selling a course on a topic you love.
Sounds like the dream, right?
Michael Riddering AKA “Ridd” was an early designer at education-startup Maven and is now the founder of Figma Academy. Startups like Shopify, Stripe, and Mercury have enrolled 5,000+ of their designers in his courses to level up their skills.
In this episode, we talked about:
Growing online course in 2025 versus 2021 when he started
Selling to the big leagues: (how to get companies on your courses)
Running his online biz with family, Godfather-style
Why AI design tools still suck
Brand consistency and why it matters
Writing for the internet, not your English teacher
Welcome to My Figma Millions 😂
Thanks for reading, nerds. Let’s blow up the internet together.
Jason Levin
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