Growing $1M+/year courses

Course sales 101 with Ridd from Figma Academy

Sup nerds

Imagine making $1M+/year selling a course on a topic you love.

Sounds like the dream, right?

Michael Riddering AKA “Ridd” was an early designer at education-startup Maven and is now the founder of Figma Academy. Startups like Shopify, Stripe, and Mercury have enrolled 5,000+ of their designers in his courses to level up their skills.

In this episode, we talked about:

  • Growing online course in 2025 versus 2021 when he started

  • Selling to the big leagues: (how to get companies on your courses)

  • Running his online biz with family, Godfather-style

  • Why AI design tools still suck

  • Brand consistency and why it matters

  • Writing for the internet, not your English teacher

Welcome to My Figma Millions 😂

Watch here or listen to The Jason Levin Show on Spotify or Apple.

Thanks for reading, nerds. Let’s blow up the internet together.

Jason Levin

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