The plan?

Sup nerds,

Today’s newsletter is sponsored by—WAIT WHAT.

Yes, I’m running ads again, but I’m only taking ads from my readers to make sure I can still say whatever the fuck I want. Freedom of speech freedom to meme baby. Nothing will change, you’ll just find out about cool marketing software (I still have 2 ad campaigns open for H1, reply if interested!).

Ok, so let’s try this again.

No interruptions this time. Imagine me reading this with a British accent, smoking a cigar, and holding my pet cat named Reginald.

The plan?

It’s a crazy feeling when the plan actually goes to plan.

I’m not used to it.

Like wtf, the plan uhhh…. worked??? I came up with an idea in my head, executed on it over a long period of time, and it actually worked???? WTF.

For most of my life, I’d plan out businesses or crazy viral ideas and they’d spectacularly fail. Viral video ideas, clothing brands, and more. I spent literally 10+ years failing on the internet. And now the plan is going to plan. And it’s quite surreal. I've been feeling like the Nathan Fielder of Silicon Valley more and more recently.

The plan? (2013)

Make funny YouTube videos with your best friends. Take it seriously, post every day. Do crazy stunts. Try to make it on the internet as funny vlogger-type guys. Quit after 2 months because you’re not rich and famous yet.

The plan? (2016)

Start a music blog. Interview dope musicians. Meet some of your heroes. Then maybe host concerts? Call it Monday Mourning because you’re mourning the weekend. Quit after 6 months because you haven’t figured out a way to make money from it yet.

The plan? (2017)

Start an e-commerce brand with your girlfriend. Become annoying Instagram influencer types. Build a small following. Sell tons of bracelets around the world. Dump your girlfriend. Do ton of drugs. Go crazy. Travel. Figure out some shit. Get head on straight.

The plan? (2021)

Ok you’re thinking clear. Start sharing your thoughts on Twitter and send DMs to any cool people you see. Do this everyday for years. Build distribution and a crew of insanely cracked friends so you can make all your wildest creative dreams come true.

The plan? (2021)

Start a newsletter. No one reads it. Write about whatever weird shit you want: quitting your job to go founder mode, going viral in Paris, partying with billionaires, all your cool unhinged internet nerd adventures. Write every Sunday for 165+ weeks straight. Tens of thousands of people read it. Keep writing it every Sunday until millions of people read it. Then continue writing every Sunday until death. Then pass it down your first-born son like a goddamn king (memelord).

The plan? (2022)

Write a book about meme marketing called Memes Make Millions. Who will read it? Who knows? Who cares? You want this book to exist in the world so you’re gonna goddamn write it. Interview millionaire memelords to discover their strategies. Go deep into meme underground. Find the secrets, share them all. Sell 1000s of copies and use the strategies you learn to go insanely viral and go make millions from memes.

The plan? (2023)

Buy offensive books from Amazon for $10. Read them on the subway and pretend like you’re getting filmed on Snapchat without realizing it. Do this to sell your own book. Temporarily change your account name to Subway Reader. Go viral. Get millions of likes and views. Grow your following so you can start making money off video.

The plan? (2024)

Interview people on the streets of NYC for brands. Go viral. Make tens of thousands of dollars drinking coffee, walking in the park, and talking to strangers with your broskis. Realize this is not the highest leverage use of your time and shut it down.

The plan? (2024)

Start a newsletter for new viral meme templates called Meme Alerts. Charge $6.9/mo because lol. While you grow the newsletter, learn how to build software and build a meme editor in secrecy. Keep the same price and charge $69 for annual because it’s funny. Call it Memelord Technologies because it sounds like a 1990s company. And make it Windows 95 design because it’s dope and nostalgic. Profit.

The plan? (2024)

Print stickers with dogs on them and a QR code to Meme Alerts. Walk your dog around NYC. Any pole he pees on, place a sticker. Dogs like to pee on the same spots. Anytime someone is bored while their dog is peeing, they’ll see your sticker. Get customers. Make your dog your official CMO.

The plan? (2024)

Now that you have tens of thousands of people interested in doing meme marketing but who don’t have the time to do meme marketing themselves, you offer Memes-as-a-Service for $420.69/month for 1 meme/day (payment link here) or $699/month for 3 memes/week (payment link here). Why those prices? Because they’re hilarious.

The plan? (2024)

We seize the memes of production. Now that you run a meme software with 1000s of people using it with tens of millions of followers combined, you can invent your own memes and put them in your software. You literally seized the memes of production.

The plan? (2024)

Build cool free tools like a meme png creator and meme marketing galleries so you can rank higher on SEO and hopefully get some signups coming in for free. Boom you’re getting software signups coming in for free. Once stage 1 of plan is complete, publish a guest post for HubSpot about free tool marketing. Since HubSpot has has an insanely high domain ranking, you will improve your SEO and get you even more free signups!!! Boom. Repeat process with a bunch of big blogs.

The plan? (2024)

Send “what did you get done this week?” every week. Make it from from “Elon Musk”. Build AI Elon to reply in your email for natural feeling. Make AI Elon savage and ruthless for business advice instead of normal nice, lame, and friendly AI. Call it Elon Email and buy elonemail.com. Stay up all night drinking Red Bull to ship it before New Years for 2025 resolutions. Get 400+ signups and become profitable in under 48 hours. 700 in 3 days.

The plan? (2025)

Who fucking knows!

Ok just kidding I do know some of my plans and schemes for 2025 and I assure you there will be plenty and they will be glorious (!!!), but I can’t just go and reveal all my secret schemes—that wouldn’t be fun, would it?????? What kind of evil marketing genius viral internet memelord does that???

Since I was a teenager, I dreamed of having an “Endless Summer”. I fucking hated school. I wanted to get rich on the internet and never have to hang out in that goddamn prison again. Well I did it. Every day is summer. I wake up, make cool shit with my friends, and repeat. If you thought last year was wild, just wait til this year.

During this entire journey, I’ve learned quite a bit about “planning”.

• If the plan is always working, you’re not thinking big enough. You’re not challenging yourself enough. You’re not delusional or ambitious enough. Between all those plans up there that worked with dozens to hundreds of plans that miserably fucking failed. Like one time I spent a grant to go to a defense conference in DC because I wanted to get a defense marketing job—didn’t get anything except a banger essay. That’s life. Sometimes the plan just doesn’t work. Keep trying new plans. Always.

• Plans are fucking useless for the most part. Wanna know what’s more important than a plan? Execution. A reckless “You can just do things” attitude is better than the planner who sits around and does nothing but plan. It’s good to have an overarching plan, but plans without systems and execution are just dreams. In Silicon Valley, I find that a lot of people want to be “strategists” because they think they’re too smart to do the execution work (“can’t AI do that????”). Execution is doing the dirty work. It’s doing the things. Send the DMs on the toilet. It’s picking up the goddamn phone and calling people. It’s jumping on the flight to SF. Do what you gotta do. Stop planning. Just do things.

• The more ambitious and complex the plan, the longer it takes. Take the example of Israel putting bombs inside Hezollah’s pagers. The plan literally started 10 years ago when Israel started fake shell companies to build pagers and then sell them to terrorists in Hezbollah. They literally built custom pagers that were bigger that could fit the bombs. To advertise them, they built fake YouTube pages reviewing the pagers as top-of-the-line. Then they sold them and made a profit because if they sold them too low, Hezbollah would know it was a trap. This type of planning doesn’t happen overnight. Well neither does getting big on the internet. Or building a business out of something you love. If you want a simple job, it doesn’t take long. Go get a 4-year degree in nursing, take some tests, boom you’re a nurse. Nothing wrong with that. But what if you want your job to be something that doesn’t exist in the degree book? A memelord software developer marketer street interviewer comedian. The more complex and weird, the longer it will take to make happen. If it’s never been done, there is no plan to follow. You gotta figure it out yourself and that takes time and a lot of failure and windy roads. Much more fun.

Stop planning.

Start just doing things.

Grind harder. Keep yourself accountable. Upgrade to the daily Elon Email because life is too goddamn short to waste it.

Memes of the Week

BANGER from my memelord mafia all made with Memelord Technologies

Thanks for reading nerds.

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord Technologies, Author of Memes Make Millions