I interviewed the Internet's Creative Director

Luxury brand psychology (can SaaS be luxury???)

He’s the internet’s Creative Director.

Meet Oren John, luxury marketing strategist and creator of consumer strategy newsletter HYPER. We talked about:

  • What defines a “luxury brand”?

  • Why craftsmanship in software is all that counts.

  • Can you make software feel luxurious?

  • Cracking the code to livestream marketing decoded.

  • Scoring top-tier goods from China.

  • Is America diving into “shoppertainment”?

Watch here or listen to The Jason Levin Show on all podcast platforms.

Thanks for reading, nerds.

Let’s blow up the internet together.

Jason Levin