Sup nerds,

When “everything’s computer”, what’s left?

When Trump looked at the inside of a Tesla last week and remarked “everything’s computer”, a new meme quickly spread.

Sure, it was an iconic 1-liner.

But I think it’s deeper than that.

Although not all of us have used those exact same words, I think this is a question everyone has been wondering. What is left after AI????

I’ll share the 2 things I think are left, but first a word from our AI sponsor (of course).

When “everything’s computer”, what’s left?

Memes & Memories.

Why I bet my career on dank memes:

When ChatGPT came out, I was full-time ghostwriting for startup founders.

The money was great. I hit $50,000-70,000 months at my best months freelancing. But I knew I was screwed in the long run. I was writing mostly serious viral informational content for Twitter and LinkedIn. I knew ChatGPT would eat the ghostwriting game fast.

So I made a decision most people saw as clinically insane.

I bet my entire career on posting dank memes.

My thought process was simple: If the internet was about to be filled with boring ChatGPT slop then the #1 way to stand out would be unhinged silliness.

With this in mind, I took some massive bets all around being funny and unhinged on the internet. I published a book about memes. I filmed viral subway stunts and got tens of millions of views. I quit my job to build meme software. And I was right and the bet paid off. Everything is compounding. I’ve grown from a few thousand followers to 100,000+ followers and readers. I’m hitting 7 figures this year in revenue with high margins. Most people thought I was an idiot, but the plan fucking worked!

So where are we now?

Even 3 years later, AI still can’t be as funny as a human. It can code apps just as well as a human. It can make beautiful art just as well a human. Hell, it can even be your girlfriend just as well as a hu—ok wait my new robot hasn’t arrived in the mail yet for me to confirm that one yet… The point is humor is the last frontier untouched by AI.

The hard truth for boring serious academia-type people is that if you’re not using humor in your work, you’re going to get lost in the sea of boring ChatGPT writing and AI-generated faceless video slop that has taken over the internet.

This what I mean by “memes are the moat.”

I’ve been screaming it now for 3+ years and it feels like people are finally starting to listen. Being unhinged and funny is a defensible moat for a creator and business because AI can’t ever do it as well. As I wrote 3 years ago in Memes Make Millions, we live in the best time in history to be a funny person.

That’s why Memes-as-a-Service agency has been so successful too.

Every startup is realizing that the only way to stand out against their competitors is to be funnier than them. So they pay me and my memelord mafia to make memes for them (1/day for $699/mo or 3/day for $999/mo). It’s literally humor-as-a-service.

People love to laugh and they also love real stories.

Memories make millions.

If you have cool stories to tell from your life, you’ll also be just fine.

Case studies are commoditized. ChatGPT killed them. But cool personal stories will last forever. They say the storyteller is the most powerful person in the world. But the storyteller who tells his own stories is even more powerful.

AI can write a story, but it can’t tell you a story about how at summer camp in 2014 a girl gave you a blowjob in the woods while her boyfriend was also at the summer camp and then you wrote a poem about it and published it in the camp newspaper, can it? Guilty as charged. Try that ChatGPT, you impotent loser.

Did you fail on the internet for 10+ years like me? Tell the story.

Did you go to a cool conference? Tell the story.

When’d you quit your job to go founder mode? Tell the story.

Why do you think people are listening to podcasts and not having AI tell them stories?

Sure AI can tell stories. But it’s not real.

People crave real human stories and memories. It’s a primordial urge and why I wrote in August 2024 that you should practice yapping. There’s also data to show that people remember stories better that are funnier.

If you have cool funny stories to tell, that is a moat!

And thankfully I’ve got a fuckton of them!! I live a cool weird life and do a lot of silly shit so I have funny weird stories to tell. It’s pretty simple.

If you’re living cool stories and talking about your real life on the internet, then you’re gonna be just fine. In fact, you’ll thrive. The internet belongs to those who have cool stories to tell and build a personal brand telling those stories.

I see a lot of people posting about how “personal brand” is more important than ever. But some of you are forgetting the importance of first word—you have to show your personality. You can’t expect people to give a shit about you when all you do is post case studies written by ChatGPT or your virtual assistant in the Philippines. Show your goddamn personality. Be yourself. Be unapologetically you on the internet. Someone told me earlier this week “it’s crazy you literally turned your personality into a business.” Yes. All creators, artists, and comedians do this, it’s not just me. But to do this you need to show your true self. Get vulnerable. Get deep. Look through your life and find the stories that can entertain people and teach them something along the way. It doesn’t always have to be something as exciting as selling your business or making your first million. It can just be going for a walk in the park and realizing something about the world or what you learned from a new book. Whatever it is, just make sure it’s authentically you. Cut the case studies and ChatGPT bullshit. Focus on your real personality and stories. Because AI can never take that away.

In a post-AI world where intelligence is infinite and free, heart is the only defensible moat—and I swear some of y’all need a goddamn heart transplant.

Memes of the Week

Big wins for Memelord Technologies as per usual. I will never get tired of winning.

Thanks for reading nerds.

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord Technologies, Author of Memes Make Millions, Memetic Advisor to beehiiv