Cyber Patterns by Jason Levin
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Black Friday Prep Session: $1B or bust

Black Friday Prep Session: $1B or bust

$1B or Im getting cancelled, no in-between.

Jason Levin
November 19, 2024

Sup nerds,

Black Friday is coming up so I brought my buddy Eli Weiss on for a prep session.

Eli is VP of Retention at Yotpo and previously worked at Jones Road and Olipop so the man knows billion-dollar Black Fridays and how to make customers happy on the biggest shopping day of the year.

We covered a ton:

How brands should plan for Black Friday
I found out brands send “Oops! We accidentally sent this email”-type-emails to get you to buy more??? I literally thought these were on accident. 😵
How to improve customer retention (and semen retention)
Is Trump the best marketer of all time?
Retaining employees (potentially with drugs????)

Watch here or listen to The Jason Levin Show on Spotify or Apple.

Thanks for reading, nerds. Let’s blow up the internet together.