How to Build a Cult (Brand)

Case study for cult leaders (marketers)

Author

Jason Levin
August 30, 2023

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I’m building a cult.

Yup, I admit it. And I have no shame.

I’m building a cult brand here at Cyber Patterns.

That’s why I’m studying other cult brands and made a case study for anyone else with similar ambitions.

Today’s post will be centered around long-term branding strategy + quick easy hacks you can use ASAP.

Here’s how everything will go down:

Part 1: Video case study on 3 cult brands

  • Equinox

  • Apple

  • MYSTERY CREATOR

PART 2: Immediately applicable hacks to build a cult

PART 3: Spicy memes

Q: How do you build a cult brand?

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