Sup nerds,

"The most entertaining thing is the most likely outcome,” says Elon Musk.

Why????

Because we're all just amusing ourselves to death. The internet is the biggest amusement park in the world and the most amusing thing wins (aka MrBeast locking 100 people in cages).

What does this mean for you as a creator or marketer??? And why am I writing about this?

Should everyone lock 100 people in cages like MrBeast? No, I only have 5 people locked in a cage in my basement!

Ok but actually If you’re a founder, creator, or marketer, you NEED to learn how to amuse people and I’d say I’m pretty damn good at this so let me tell you what I know.

Regression to the Meme

This week on the internet was weird. Really weird.

Last week, we saw the timeline regress to 2 big memes:

1. The Saratoga water bottle

2. The Studio Ghibli AI edits

Why where these everywhere?

Well, it’s an idea I’m dubbing Regression to the Meme.

Here’s how it goes down:

1. Insane thing happens (guy posts weird morning routine with Saratoga bottle, a new AI model can create cool art, Donald Trump says “Everything’s Computer”)

2. People start posting about it

3. This becomes The Current Thing

4. People realize by posting about The Current Thing, you can go viral more easily because a) it’s trending and b) it’s on everyone’s mind

5. Everyone tries to capitalize on The Current Thing to go viral

6. Regression to The Meme

I wrote about capitalizing on The Current Thing 3 years ago in Memes Make Millions. It’s a memelord’s mission to do so and weeks like this are paradise for memelords.

In fact, every week is paradise when you’re a Memelord.

Why does it feel like there’s more “Current Things” than there was say 5-10 years ago? Why is there a new “Current Thing” every week?

The Studio Ghibli memes started 3 days ago and if you post now you’re already dead. Why does it feel like the timeline is moving faster????

History lesson time.

History of Media in 60 seconds

Ok quick history lesson time.

In the 1950s there were 3 TV channels: ABC, NBC, and CBS.

But as the advertising market grew financially, there were 100s of TV channels by the 1980s, and by the 2000s, there were 1000s. Now there’s millions of “TV channels” on social media. My YouTube is a TV channel (“Like and subscribe”). My X is a TV channel. My Instagram is a TV channel. Everything is a TV channel.

And because ANYONE can have a TV channel (multiple of them!!!), there’s a lot more stupid shit online than there was when our grandparents were watching the news.

Who could’ve predicted this????

Well, it turns out a professor of media did in 1985.

In 1985, Neil Postman wrote a book called Amusing Ourselves To Death about how the shift from 1 hour/day of news on TV to 24-hour news stations would lead to more stupid news to fill up the timeslots and get ad dollars (ex. Rather than just reporting on the most important news of the day, TV channels started reporting on stupid stuff like a cat stuck in the tree or whatever).

Neil was more right than even he could probably imagine!

Fast-forward to today's age of social media and we have endless time slots to fill and endless amounts of ad dollars to pay “TV channels” to make content. We are literally just amusing ourselves to death.

And that is why the most entertaining the the most likely.

Because we need constant amusement. And creators are incentivized by the algorithms to amuse. So there’s a regression to the meme. Make sense?

Basically, you better fucking learn how to start amusing people.

You should probably start amusing people.

Last year, I got 50M+ views on Instagram doing viral silly NYC subway sketches.

But I took a quick break from the silly sketches to focus on building my software Memelord Technologies. Well now that my software is on fire and I’m getting signups in my sleep, I started going hard again on sketches.

I’m investing big time and money in amusement.

I’m spending tens of thousands per month on growing my content empire. I’m hiring young internet savages to help me blow up the internet. I’m building funny free tools like a fish pic increaser and a gigachad meme maker and eating the costs. I’m even getting an office soon for the sole purpose of filming sketches with my friends.

The internet is the world’s biggest amusement park and I’m playing rollercoaster tycoon 🎢

On Tuesday (April 1st), I’m dropping the first full episode of Silly Valley Ventures.

Get excited for 10 minutes of absurdity. Me and Jack Kuveke build Duofucko (Duolingo only for learning curse words), pitch it to VCs, and drink a LOT of Red Bull.

We’ve already filmed episodes 2 and 3 and sold a half-dozen sponsorships (that’s 1 ad 😉). Memes make millions baby.

Like I said, we’re playing rollercoaster tycoon up in here.

So keep your arms and hands inside the ride.

It’s about to get really silly in here.

To get my posts in your inbox every Sunday, subscribe here:

Memes of the Week

All these memes were made on Memelord Technologies by my memelord mafia.

Elon face swap too good..

AND A BIG shoutout my wifey for posting a meme so unhinged it got censored on X lolol. So proud 😍 If you think I’m unhinged you should follow her.

Thanks for reading nerds.

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord Technologies, Author of Memes Make Millions, Memetic Advisor to beehiiv